We seem a bit obsessed with "personalization at scale", but as B2B marketers, should this be a priority?
We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.
There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I've been there. Help could be close at hand - get a creative buddy.
In an era of big data, agile marketing, A/B testing, fail fast and all the pace and fluidity we are injecting into our marketing, is persona development still a good use of your time?
It’s easy to be distracted by techniques, strategies, channels and outputs, but focus on ART and create outcomes.