consulting | research | advice

ready? | engage

our name is derived from the latin "appropinquo" meaning; to near, drawn near, come close or approach and that's our specialism, to get you closer to your customers

product | marketing

if you develop software solutions our experience will help you translate your great ideas and products into marketable value propositions, from strategy, pricing, competitor analysis, analysts relations to white papers

software | selection

if you are in marketing, our technical expertise, software experience and market knowledge will help you choose suppliers and business partners

strategic | thinking

we are software industry veterans, 'c' level experienced at defining software product strategies and working with senior sales, marketing, technology and information executives

please contact us,we really like to help

+44 (0) 203 137 9600